Case Study · Luxury Ecommerce
Lumen Jewelry \u00b7 case study
Launched a luxury jewelry ecommerce brand featured in Vogue India.
Client
Lumen Fine Jewelry
Category
Luxury Ecommerce
Timeline
6 months
The Challenge
Where they started.
Lumen wanted to translate heritage craftsmanship into a modern D2C brand without losing gravitas.
Our Solution
What we delivered.
Brand identity system, cinematic film production, Shopify Plus custom theme with AR try-on, influencer + PR campaign.
Technology Stack
Shopify PlusAR Try-OnAfter EffectsKlaviyo
Results
Numbers that tell the story.
₹1.4 Cr
Launch-month revenue
18
PR features
+120K
Instagram followers
₹82K
AOV
“They cut our OTA dependency 61% in 8 months and made us look like a luxury global brand.”
Vikram Shah
Director, Kairos Hotels
